READY.
SET.
PARTNER.

TERMS AND CONDITIONS
OFFICIAL RULES FOR PROSPECTING DAY

NO PURCHASE NECESSARY TO ENTER OR WIN. VOID WHERE PROHIBITED BY LAW.

1. Overview: ServiceNow, Inc. (“Sponsor”) may offer incentives to ServiceNow Partner Program members and employees as part of quarterly Prospecting Days (“Contest”). Sponsor reserves the right to stop offering Contests at any time.

2. Eligibility: The Contest is open to ServiceNow Partner Program members and employees who (i) register for the Contest, are recommended by their Partner Account Manager (PAM) to participate and (ii) are at least eighteen (18) years old, excluding residents in the Province of Quebec, Dominican Republic, Egypt, Pakistan, Brazil, Mexico, and the Philippines. Employees, temporary workers, interns, officers, and directors of ServiceNow, Inc., its affiliated companies, subsidiaries, advertising and promotion agencies, any and all other entities directly associated with this Contest (“Released Parties”), and the immediate family members and members of the same residing in the household of any of the above are not eligible to enter or win. Employees or officials of any government entity are not eligible to enter or win a prize.

3. Entry Period: The Contest begins on 01/09/25 and ends on 30/09/25. Sponsor’s computer is the official time-keeping device for the Contest.

4. How to Enter and Win: Instructions for how to participate will be provided to all Eligible Entrants. Deal registrations, qualified meetings, opportunities or other entry submissions related to Public Sector End Customers are excluded from, and will not be counted in connection with the Contest, or entitlement of any prize or other winnings. By entering, you indicate your full and unconditional agreement to (a) these Official Rules and (b) Sponsor’s decisions regarding the Contest, which are final and binding. You cannot win a prize unless you comply with all requirements in these Official Rules. There will be six prizes to be claimed which will be determined by the most approved partner sourced deal registrations and most approved net new logo (NNL) partner sourced deal registrations (measurement will be per partner organisation at country level) via Approved Deal Reg. 

   Partner Sourced Deal Registrations - Eligibility criteria:

   • The eligible partner can submit any opportunity across all Business Units (BU) within the Global Solution Framework (GSF)

   • The eligible partner must submit all opportunities via Deal Registration with code CAMP1675734 - Q3FY25Prospecting-EMEA

   Net New Logo (NNL) Partner Sourced Deal Registrations - Eligibility criteria:

   • The eligible partner must submit no less than two opportunities within the relevant solution focus.

   • The eligible partner can submit any opportunity across all Business Units (BU) within the Global Solution Framework (GSF)

5. Notification: The winner will be notified via the email at the close of the Partner Days campaign. Partners Partner Account Manager (PAM) will attempt to contact the winner by email up to two times. If the winner does not respond to the emails notifying them of their win within 14 days of the second email, they will lose their right to the prize, and ServiceNow reserves the right to choose and notify a new winner.

6. Odds of Winning: The odds of winning depend on the number of entries received during the applicable Entry Period.

7. Winner Requirements: Each winner agrees to comply with the ServiceNow Partner Code of Conduct, in addition to all applicable provisions of anti-corruption and anti-bribery laws, rules, and regulations, including the Foreign Corrupt Practices Act (“FCPA”), the UK Bribery Act 2010, and any applicable commercial bribery laws. Each winner may be required to complete an affidavit of eligibility and release of liability form and applicable tax forms.

8. Prizes

   Prize 1: Most Approved Partner Sourced Deal Registrations

   1st Place: $7,400 - Team incentive: $900 and marketing investment: $6,500

   2nd Place: $4,700 - Team incentive: $700 and marketing investment: $4,000
   
   3rd Place: $2,500 - Team incentive: $500 and marketing investment: $2,000

Prize 3: Biggest Number of Autonomous IT Deal Registrations

1st Place: Marketing investment: $3,000

1. Corresponding activity plan needs to be submitted for approval to ServiceNow within 30 calendar days from the winner announcement date and has to be approved prior to execution start day. Any activities using the allocated budget have to be fully executed by Wednesday, December 31, 2025. Prizes not redeemed by that deadline will be forfeited. Any prize details not specified will be determined by Sponsor, in its sole discretion. A prize may not be transferred prior to award and must be accepted as awarded. Sponsor reserves the right to substitute a prize with another prize of equal or greater value if a prize is not available for any reason, as determined by Sponsor, in its sole discretion. Winners may be responsible for paying taxes on prizes. Prizes are available while supplies last. Each Contest will include prizes consisting of predetermined funds to spend on personalised marketing activity for your business and a team activity. These prizes will be delivered via our Partner Marketing Agency, Apple Print Ltd and will be awarded for approved deal registrations that are registered with a unique contest Code which is - CAMP1675734 - Q3FY25Prospecting-EMEA

“Experiences” attendance must be limited to employees of the partner receiving the prize and may not include any ServiceNow, customer, prospect, or other attendees. Partners that are government agencies or wholly or partially state-owned or state-controlled will be awarded marketing budget and are ineligible to select “experiences” as their prize. If the marketing budget has been won as the prize, you must show evidence of planned activity to take place within the next two quarters following the win. If the team incentive has been won as the prize, this activity must be confirmed within the following quarter however it can take place at a later date.

1. General Conditions: In the event that the operation, security, or administration of the contest is impaired in any way, Sponsor may, in its sole discretion, suspend the contest to address the impairment and then resume the contest. Sponsor reserves the right, in its sole discretion, to disqualify and seek damages from any individual who tampers with the operation of the Contest, violates these official rules, or acts in a disruptive or unsportsmanlike manner. Sponsor’s failure to enforce any term of these official rules shall not constitute a waiver of that provision. Proof of sending any communication to Sponsor shall not be deemed proof of receipt of that communication by Sponsor.

2. Release and Limitation of Liability: By participating in the Contest and/or accepting a prize, you agree to release and hold harmless the Released Parties from and against any claim, action, injury, loss, damage or cause of action arising out of or relating to participation in the Contest, acceptance or receipt of any prize, use or misuse of any prize, or participation in any prize-related activity, including, but not limited to: (a) any technical errors that may prevent an Entrant from submitting an entry; (b) unauthorised human intervention in the Contest; (c) errors in the administration of the Contest or the processing of entries; or (d) injury, death, or damage to persons or property which may be caused, directly or indirectly, in whole or in part, from your participation in the Contest or receipt or use of any prize. Released Parties assume no responsibility for any error, omission, interruption, deletion, defect, delay in operation or transmission, theft or destruction or unauthorised access to, or alteration of, entries. You waive the right to claim any damages whatsoever, including, but not limited to, punitive, consequential, direct, or indirect damages.

3. Privacy and Publicity: Any information you submit as part of the Contest will be treated in accordance with Sponsor’s Privacy Statement. By accepting a prize, where permitted by law, you grant to the Released Parties and those acting pursuant to the authority of the Released Parties, the right to print, publish, broadcast and use worldwide in all media without limitation at any time your full name, image, photograph, portrait, voice, likeness, signature and/or biographical information for advertising, trade and promotional purposes without further payment or additional consideration, and without review, approval or notification.

4. Sponsor: The Contest is sponsored by ServiceNow, Strata Building, 1 Bridge St, Staines TW18 4TW